There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying to surf the internet in peace while being bombarded with spammy and virus-inducing windows.
Flash forward to the current iteration of the internet and it’s a very different place. Businesses now have ways of implementing pop-up messages that not only look good aesthetically, but also help increase the probability of a desired action being taken on a web page.
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In this post, I will go through some of the best tips and strategies for getting the most out of your pop-up conversion tools. I’ll cover:
>The benefits of pop-upsTypes of pop-up strategies you can adoptThe best ways to deliver your pop-upsHow to measure your pop-up performance
Why pop-ups?
As with all conversion-focused marketing collateral, there is a process by which the individual viewing the content makes a decision to act or not. Regardless of how great your offer is or how well it converts users visiting the page, there will always be those who do not complete your desired action. Therefore, the pop-up can be used strategically to increase the probability that someone will complete an action, whether it was the initially desired one or perhaps one with less friction.
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What should my pop-up strategy be?
Like landing pages, pop-ups are designed to encourage users to take action. Design, copy, format, etc. are all important. How and when your pop-up is triggered is another factor that is crucial to consider while planning your strategy. There is a fine line between an enticing useful offer and an irritating pop-up that stirs up flashbacks from the ’90s.
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Cringe
Although many of the same principles apply across industries and verticals, I tend to separate pop-up strategies between two types: the funnel strategy and the ecommerce strategy
The funnel pop-up
By: Brett McHale
Title: How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)
Sourced From: www.wordstream.com/blog/ws/2021/04/26/pop-up-strategy
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