How to Develop a Digital Marketing Strategy for Your Startup

How to Develop a Digital Marketing Strategy for Your Startup


Did you know that for 2021, 84% of companies report having a digital marketing strategy? Don’t get left behind! In our digital world, not having a digital marketing plan is like saying no thanks to new customers. 

What is the most likely place new customers are going to hear about you? Online. Whichever channel that may be through, they will most likely hear about you on the internet.

How do you get started with planning your strategy? Let’s take a look.

Know Your Customers

If you don’t know who you are trying to market to, how can you run a digital marketing campaign? Before you plan your campaign, find out where your customers are hanging out. 

Which social media platforms or forums are they active in? What are their pain points? How is your product going to help them? Once you have answered these questions, it should be easier for you to design a campaign that will convert. 

What Are Your Digital Marketing Strategy Goals?

No startup marketing strategy is complete without a list of goals. What are you trying to achieve with your campaign? Likes and follows, shares, engagement, or purchases?

Knowing what each campaign is supposed to achieve will help you design the campaign and measure its success. If you don’t have KPIs, then how do you know your campaign is working?

Decide Which Channels Are Best For Your Business

With so many ways to reach potential customers, how can you decide which is best? You can’t be fully present on all channels at all times. When starting, you will need to determine which channels are best for your business. 

Should you focus on SEO or Instagram, Google Ads, or referral marketing? If you aren’t sure, there are plenty of digital marketing companies that can advise on this.

A company such as Nomadic Advertising will be able to give you advice on which strategy will work best for your business. 

Break Down Your Plan Into Achievable Steps

Startup digital marketing is all about making your goals and plans actionable. It’s all very well to have the purpose of 1,000 new customers a month, but how will you make that happen?

Write down a step-by-step plan of how this will work. Breaking down big goals into small, achievable chunks will make your plan less scary and more attainable. Have a timeline of when you want to achieve specific goals. Hold you and your team accountable to try and stay on track. 

Remember Every Business Is Different 

Remember, all businesses are different. Don’t compare your strategy to other companies that may have a different product or service to you. Make your digital marketing strategy relevant to your own business. 

Make use of the tools; all the digital marketing services available make it much easier to plan and stick to it. If you still need some guidance, you can always get professional help. 

If you create a solid plan with clear goals and accept that you will make mistakes along the way, you will be on your way to marketing success in no time! Good luck. 

If this article was helpful, check out some of our other content.



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