Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.
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While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your account, Facebook will do the legwork and future campaigns will be a breeze. Read on to learn:
>How Facebook dynamic ads work.When to use them Facebook dynamic ads.Tips and best practices for ad creative, targeting, and more.
What are Facebook dynamic ads?
Facebook’s dynamic ads are an ad format that is designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app.
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Facebook’s machine learning technology is incredibly powerful as it helps make it possible for their platform to deliver relevant product recommendations to users based on their interest, intent, or actions. Rather than creating individual ads for the multiple products a brand has in their product catalog, advertisers can upload their product catalog and Facebook’s system will determine which products to showcase in your ads based on the person viewing the ad.
When to use Facebook dynamic ads
While Facebook dynamic ads are most often used with the Catalog Sales campaign objective, they can also be used with App Installs and Lead Generation campaign objectives. With them, you can use two targeting options in the ad set level:
>Broad audiences of users who have not yet purchased a product from your brand or who have visited your website but have shown interest in similar products or services.Warmer retargeting audiences of users who have already shown interest in your specific products on your website or your app.
When using the Catalog Sales campaign objective, Facebook will automatically set up your campaign to run dynamic ads. Facebook states that if you are sending users to your app or have “several apps you want installed, or products or services you want to sell or generate leads for, add your catalog att the ad set level, which will prompt dynamic targeting options under the audience tab.”
If you have more than ten products in your
By: Akvile DeFazio
Title: How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Sourced From: www.wordstream.com/blog/ws/2021/04/20/facebook-dynamic-ads
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