The post How to Hire Writers for Your Blog appeared first on ProBlogger.
This blog is based on episode 169 of the ProBlogger podcast.
Most blogs start out as a solo effort, with one person doing all the writing, marketing and social media updates. That’s certainly how I started all my blogs.
But while I still produce most of the content on ProBlogger, it’s a completely different story over at dPS (Digital Photography School). There I have 50 writers and one editor working for me to produce 14 new posts every week.
And I don’t write any of them.
So how did I go from writing all my own content to having a team of writers doing it all for me? And should you be thinking of doing something similar with your blog?
I can’t really answer that question for you. But what I can do is tell you how and why I did it, and point out the pros and cons of doing it.
But first I need to tell you something important.
This isn’t the endgame.
Don’t think you need a team of writers before you can consider yourself a successful blogger. There’s nothing wrong with doing it all yourself, no matter how long you’ve been blogging and how many readers you have. In fact, having multiple people writing for your blog could do more harm than good, especially if it’s a personal blog or one where you’re central to its branding.
But if your blog’s focus is on content and information rather than your personal view on things, then bringing in multiple writers might be worth considering.
The dPS story (stage 1)
When I started Digital Photography School back in 2006, I wrote three posts a week. At that stage I was an intermediate-level photographer and had done a few weddings, and so wrote content aimed squarely at beginners. And while that may seem
By: Darren Rowse
Title: How to Hire Writers for Your Blog
Sourced From: problogger.com/hire-writers-for-your-blog/
Published Date: Thu, 22 Apr 2021 11:47:42 +0000
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