How to Market on Instagram: A Helpful Guide

How to Market on Instagram: A Helpful Guide


Instagram has over 1.16 billion active users. This makes it clear that this is a social media platform your business should be active on.

However, Instagram is unique from other social platforms. Because of this, it’s important to learn how to market on Instagram. Some tips to help you with this can be found here.

Create a Business Account

For your business, you should have a business account. With a business account on Instagram, you can access features you can’t use in a personal account.

Some of these features include:

  • Primary and secondary messaging inboxes
  • Instagram Insights
  • Contact information and CTA button
  • Instagram shopping

You also have the option for a creator account. These have their own benefits for content creators and influencers.

Just remember that your bio matters, regardless of the type of account you have. You can use these tips for help.

Use the Available, Free Instagram Tools

Instagram’s business profiles are similar to the ones on Facebook. They even include a large call-to-action that lets users text, call, or email your business.

Along with the option to contact, a business profile also provides access to analytics. However, on the platform, these are called Insights.

This also gives users access to engagement and impression data. If you are using your Instagram account for business purposes, you should consider making your personal profile a business one to gain these options and advantages.

When you understand the users that interact with your content, you will be able to adjust and improve engagement.

Get to Know Your Audience

A bit of early research will help you figure out who you can reach when you are considering marketing on Instagram. For example, people between the ages of 18 and 29 are the most active on this social media site.

The U.S. has the largest Instagram market in the world. People in urban areas tend to use Instagram more than those in suburban locations. While this is true, it does not mean that you should limit the use of Instagram to just these individuals.

It is necessary to find and define who your target audience and market is. This is going to let you create the type of content that will engage your audience and keep them around.

This is also important when choosing the right targeting options for the ads you create on Instagram.

Cross-Promote Your Posts

Do you want to find even more Instagram followers who already like your brand? If so, you should post across all the other social media profiles you have, including LinkedIn, Twitter, Facebook, and more.

When doing this cross-promoting, you can invite them to follow you on Instagram. If they follow you on social media already, it is clear they want to know more about what you offer.

Now you provide them with an all-new way to stay connected with your brand and business.

Now You Know How to Market on Instagram

If you wonder how to market on Instagram, some of the tips and information above should help you start. The more you use the social platform, the more you will learn about it. As you learn more, you can reach more people and achieve more success.

Regardless of what type of business you have, you should always be willing to learn. Find more resources and help by reading our other blogs.


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