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If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies.

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Episode Summary

“We’re living right now in an era where people are understanding that being active and being themselves on social media for the sake of their career growth is incredibly important.”

LinkedIn is no longer just a professional network—it’s a platform where employees can build powerful personal brands that benefit both their careers and the companies they represent.

In this episode of Behind the Post, Aliza Hornstein, Head of Social Media at WalkMe, explains why personal branding is a must-have for employees at all levels, from entry-level to the C-suite, and how advocacy leaders can support them in this process.

With an employee advocacy program at hand, which they coined ShareMe, Aliza uses gamification tactics and workshops to help employees turn company content into personalized, impactful posts. These workshops have been a key driver of success, teaching advocates how to create authentic, genuine content that resonates with their audience.

For those looking to build their personal brand independently, Aliza offers actionable tips throughout the episode, covering everything from finding your unique voice to using AI for inspiration.

Hot Topics:

• Striking the perfect balance between personal and company content
• Tips for staying authentic when building your personal brand
• Training and engaging advocates through quarterly workshops
• Examples of personal branding posts Aliza has shared on LinkedIn

Meet Aliza

Aliza Hornstein, the Head of Social Media at WalkMe, is passionate about helping employees from brand-new to C-suite to develop their personal brand.

With a decade of experience in social media, she’s developed her career in many different settings; each one giving her a new edge, a better understanding, and a sharper view of what B2B companies need to do today to make an impact on social.

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