While some business websites receive a substantial amount of visitor traffic, others leave a lot to be desired in this area. More often than not, this isn’t the result of bad luck, but rather a lack of effort in making a site more visible. Fortunately, provided you’re willing to put forth a little bit of effort and resources, you should be able to increase traffic to your site in a timely manner. If marketing a website represents uncharted territory for you, the following tips are likely to come in handy.
Optimize Your Site for Mobile Devices
Since the majority of web traffic now comes from smartphones and other mobile devices, any business whose website lacks mobile optimization is missing out. Needless to say, if your site is slow, laggy or outright nonfunctional on mobile devices, a lot of visitors are likely to leave shortly after arriving. Regardless of what kinds of products and/or services your business has to offer, prospective patrons should have no problem locating a competitor with a functional website.
So, if your site currently lacks mobile optimization, correcting this oversight should be a top priority. If there’s anyone who’s adept at web design within your business, task them with bringing your website into the age of mobile browsing. Additionally, depending on how outdated your site is, you may want to consider using this as an opportunity to completely rebuild it from the ground up.
Create New Content on a Consistent Basis
When many search engines tally up results, update frequency is among the factors they take into account. So, if you tend to go long periods without posting any new content on your site, there’s a chance that this is contributing to a less-than-favorable ranking. With this in mind, make a point of creating new content for your site on a consistent basis. New blog posts, feature articles, videos and image collections will not only help improve your search ranking, they’ll also provide your target audience with a reason to keep checking back.
To help prevent yourself from becoming overwhelmed by this task, consider alternating content creation duties between yourself and various members of your team. If no one within your business is particularly well-versed at content creation, working with freelance writers, video producers and other content specialists may prove a worthwhile venture.
Advertise
If you’re interested in advertising your website – and by extension, your entire brand – online, there are no shortage of options from which to choose. For example, many businesses have seen great success with pay-per-click (PPC) advertisements, although depending on how many people such ads direct to your website, you may wind up spending quite a bit. Of course, if a good PPC campaign facilitates a noticeable uptick in new business, this can more than make up for any short-term financial sacrifices. You can also complement your pay-per-click efforts by investing in Google Timer ads.
Plug Search-Friendly Keywords into Your Web Content
Integrating search-friendly keywords into your site’s web content can be a great way to connect with your target audience. Keyword integration can be particularly helpful to businesses that are looking to keep their focus local. For instance, a Korean restaurant in Schaumburg, IL may see success with keywords like “best Korean food in Schaumburg,” “Korean restaurant in Schaumburg” and “Schaumburg authentic Korean food.”
Keep in mind that when integrating keywords, it’s in your best interest to avoid getting carried away. Using keywords in an inorganic fashion or littering your content with keywords smacks of disingenuousness and is likely to prevent first-time visitors from becoming paying customers. Furthermore, search engines generally don’t take kindly to websites that engage in flagrant keyword stuffing or misuse. So, if you opt to do this, there’s a good chance your site’s search ranking is going to take a dive.
In the digital age, no business – regardless of size – should be without a website. No matter how hyperlocal your business’s focus is, not having a website is guaranteed to limit your exposure. Of course, this isn’t to say that having a website automatically equates to generating massive visitor traffic. If you’re looking to get your site noticed, there are a number of simple steps you’ll need to tend to – none of which represent a major commitment of time or resources.
