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Justin Levy on How to Grow Reach without Driving Down Engagement

Justin Levy, Director of Social and Influencer Marketing takes the hot seat.

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Meet Justin Levy

Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries.

While growing the client base at the social media agency that Chris Brogan and Justin launched together, Justin became a partner in an Argentinean steakhouse, helping use social media to grow the restaurant by at least 20% in sales for 30+ months straight. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Because of this success, Justin and his team were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world.

Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing.

Episode Summary

In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase.

The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement. Justin details how he leans on his community manager to mastermind the creative content that drives engagement, but as a marketing leader, why he needs to know at all times where to point his team in terms of resources. He even compares why thinking about social media efforts in the same way you think about SEO work can be a game-changer in a social strategy.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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