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Episode Summary

Why should organizations and marketers care about collaboration? Collaboration is one of those “marketing buzzwords” that gets thrown around a lot. But if you dig into what the term really means, it’s all about giving teams the time to concentrate. By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success.

Joining this episode of the Radically Transparent podcast is Kevin Bobowski, SVP Marketing at Aurea Software.

With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software, this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.

Kevin shares tips from his team on producing effective outcomes and why dedicating time to focus on teamwork is critical for high performance. He even reveals his secret sauce to ensuring how he inspires marketers to love their jobs, be proud of their contributions and do really good work.

Like What You Heard?

Radically Transparent is one of Oktopost’s popular original podcast shows. In 2021 the show became famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

For more mind-blowing conversations and to keep up with the show everyone is talking about, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts, Spotify or follow Oktopost on LinkedIn.