Kunal Shah on the ‘human’ side of business

Post author:Yash A
Post published:June 12, 2021
Post category:Startup Stories
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Reading time:7 mins read

Good morning!

From encouraging employees to troll their leaders to providing unlimited leave, shorter work-weeks and advance salaries while assuring them of job security, serial entrepreneur Kunal Shah’s style of leadership at fintech unicorn CRED is far from ordinary.

In fact, the entrepreneur told YS, he highly encourages ‘trolling’ and meme-making of the leadership team, so much so that the startup’s Slack actually has a dedicated “Meme” channel.

The fintech company, which has over 400 employees, hired more than half of its staff through the pandemic and has assured staff that there will be no job cuts, Kunal Shah told YS on #HumanBeyondResources, a series that explores the ‘human’ aspect of Human Resource management in the new normal.

Kunal, who believes his employees are no different from his family members, spoke at length about the need for empathetic leadership.

He says, “Anybody who is trying to build anything does not have a choice to really be not empathetic for a long period of time…Ultimately, it’s people that drive things [businesses].”

Watch the unfiltered conversation with Kunal Shah on #HumanBeyondResources

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