Longer Articles Associated with More Traffic, Shares
Longer articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts>Gartner: 75% of VCs will use AI to make investment decisions by 2025
Study data looks at how shifting from gut-feel decisions to artificial intelligence-based investment has begun to affect venture capital, while moving from a pilot program to production is a top data science and machine learning challenge, newly-released report data shows. VentureBeat>Livestreaming finds a home among influencers
Live-stream content usage by influencers has remained steady during the pandemic, with some 37 percent of U.K. and U.S. social media users who follow influencers noting that they actively watched the live-stream influencer content, in surveys conducted both in May and September 2020, according to recently-released report data. eMarketer>Hootsuite’s Social Media Image Size Guide for 2021 [Infographic]
Hootsuite has rolled out its latest annual information sheet featuring the latest recommended image size specifications for top social media platforms, the company recently announced. Social Media Today>Almost Half of Adults Have A Negative View of Big Tech
Between 2019 and 2021, the number of US adults who held a very negative view of technology companies more than doubled, from 10 percent to 22 percent, while those who took either a somewhat or very positive view of tech firms fell from 46 percent to 34 percent, according to recently-released Gallup data of interest to digital marketers. MarketingCharts>LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns
Microsoft-owned professional social media platform LinkedIn (client) has released a new selection of worksheets and guides offering digital marketers helpful information on currently available advertising campaign options for the platform, the firm recently announced. Social Media Today
Marketing News: Livestreaming Use By Influencers Climbs, New Omnichannel B2B Report, LinkedIn’s New Campaign Worksheets, & Clubhouse’s Accelerator Program
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Published Date: Fri, 19 Mar 2021 10:30:54 +0000
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