RauwCC, a Rotterdam-based social media agency, announced that the company’s ownership has returned to Maarten Reijgersberg after five years of collaboration with serial entrepreneur Jeroen Soeterbroek. As of April 1, Jeroen Soeterbroek, the owner of digital agency Harborn, is no longer a shareholder in the company.
Maarten Reijgersberg says, “In addition to the personal friendship we have built up, we are still friends in business, and both will remain shareholders in The Next Lab. In those five years, Jeroen was invaluable to RauwCC as a company doctor in a coaching role. RauwCC has doubled in employees during this period and the turnover has even increased by 300 per cent. RauwCC in turn underlined the added value as a content partner of Harborn (then: Connect Holland).”
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Jeroen Soeterbroek, CEO of Harborn digital, says, “The figures speak for themselves. Even in times of crisis, RauwCC has grown incredibly fast, without compromising on its characteristic corporate culture. I enjoyed my role as a ‘navigator’. I do not overestimate my contribution, but I am very proud that I have been part of this company for five years.”
This shift also leads to internal changes. Moving forward, Joost Baljon will take care of operational management, ensuring that his colleagues have what they need to continue delivering for their clients. He was already involved with the company as a videographer.
Baljon says, “My job is to reconcile the individual goals of my colleagues with the business goals of RauwCC. I am looking forward to determining RauwCC’s route together with Maarten for at least the next 12.5 years.”
RauwCC: What you need to know
RauwCC is a Dutch communication agency focused on social media, from concept to strategy and from implementation to publication.
The company is part of the Cronos Group, founded in 1991 in Belgium. The group now has over 3,500 employees, divided over more than 250 companies in the Benelux.
Within the Cronos Groep, the company is part of the ‘creative agency ecosystem’. It operates independently, but with the support and security that Cronos brings.
“We face the challenge of preparing organisations for the metaverse, for their propositions in the form of chatbots, voice applications, and virtual brand ambassadors. These kinds of developments are happening fast, but not as fast as everyone thinks,” Reijgersberg says.
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