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Amstelveen, the Netherlands-based JOGO, a platform that provides productive insights of players to predict the future faces of football, has raised another Seed funding round, which brings the total investment to €2M. 

Earlier in January 2021, the company had raised €1.2M in its Seed round, according to Crunchbase.

Predicting the future faces of football

Founded in April 2020, JOGO claims to revolutionise the world of football and help youth players reach their full potential. The company has created a data-driven development platform to enhance youth footballers to fully blossom and give football clubs and trainers more valuable insights to support them on their journey.

JOGO’s data collection is based on 200 data points – driven by Artificial Intelligence (AI), machine vision (MV), machine learning (ML), sensor tech, and much more – making it possible to track physique, technique, and cognitive abilities seamlessly. 

With the company’s tech, clubs and trainers can track the progress of their players while young talents can measure their growth in real-time.

JOGO showcases real-time reports and dashboards, along with personalised insights and benchmark comparisons between different age groups and positions.

To promote remote training, JOGO offers a freemium model for trainers to help its users get familiar with the technology. Besides, players can download the app via Apple App Store and Google Play Store.

The JOGO app tracks a players’ performance during training and/or matches, interprets it and translates it through an AI engine into personalised improvement suggestions. The platform allows players to train and boost their game outside the pitch as well – a significant benefit, especially during a global pandemic.

JOGO founder David Dwinger explains, “One of the many features of JOGO is that it gives players the chance to work remotely on an individual level with their own data. Whenever, wherever. But we already saw increased demand in this ‘new way of training’ before Covid hit us. The pandemic just gave the market a little push.”

Use of the funds

The raised capital will help the Dutch startup to accelerate its growth and move up a gear in its mission to revolutionise youth development in football. 

According to the company, several clubs and academies, national and international, use the talent development platform to ramp up their players’ skills.

JOGO plans to use the funding also to expand its market further and bring the youth development platform to more clubs, academies, and players worldwide.

Dwinger further adds, “We have reached many milestones the past eleven months, yet there is even more to come. We will be using the funding to strengthen the team and to start international strategic partnerships to enable us to grow even further. Strategic partnerships are an integral part of JOGO’s journey, so we’re always interested in expanding our horizons with new partners. We want to empower youth footballers worldwide to reach their true potential.”