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Noogata, a startup that offers a no-code AI solution for enterprises, today announced that it has raised a $12 million seed round led by Team8, with participation from Skylake Capital. The company, which was founded in 2019 and counts Colgate and PepsiCo among its customers, currently focuses on e-commerce, retail and financial services, but it notes that it will use the new funding to power its product development and expand into new industries.

The company’s platform offers a collection of what are essentially pre-built AI building blocks that enterprises can then connect to third-party tools like their data warehouse, Salesforce, Stripe and other data sources. An e-commerce retailer could use this to optimize its pricing, for example, thanks to recommendations from the Noogata platform, while a brick-and-mortar retailer could use it to plan which assortment to allocate to a given location.

Image Credits: Noogata

“We believe data teams are at the epicenter of digital transformation and that to drive impact, they need to be able to unlock the value of data. They need access to relevant, continuous and explainable insights and predictions that are reliable and up-to-date,” said Noogata co-founder and CEO Assaf Egozi. “Noogata unlocks the value of data by providing contextual, business-focused blocks that integrate seamlessly into enterprise data environments to generate actionable insights, predictions and recommendations. This empowers users to go far beyond traditional business intelligence by leveraging AI in their self-serve analytics as well as in their data solutions.”

Image Credits: Noogata

We’ve obviously seen a plethora of startups in this space lately. The proliferation of data — and the advent of data warehousing — means that most businesses now have the fuel to create machine learning-based predictions. What’s often lacking, though, is the talent. There’s still a shortage of data scientists and developers who can build these models from scratch, so it’s no surprise that we’re seeing more startups that are creating no-code/low-code services in this space. The well-funded Abacus.ai, for example, targets about the same market as Noogata.

“Noogata is perfectly positioned to address the significant market need for a best-in-class, no-code data analytics platform to drive decision-making,” writes Team8 managing partner Yuval Shachar. “The innovative platform replaces the need for internal build, which is complex and costly, or the use of out-of-the-box vendor solutions which are limited. The company’s ability to unlock the value of data through AI is a game-changer. Add to that a stellar founding team, and there is no doubt in my mind that Noogata will be enormously successful.”