As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater.
Writing, editing posts and tailoring them to multiple networks is time-consuming and writers often get stuck in the creative process. Manual writing and editing tasks limit the productivity of social media managers, and force executives to hire more employees or settle for less content.
The Advocacy Paradox
Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. However, repetitive content posted by advocates harms the authenticity of the message and it is sometimes “punished” by the social networks, making advocacy efforts less effective.
Uniform branded content sometimes feels alienated and not personally connected to the advocates. However, advocates usually avoid creating new content because they don’t have time or inclination to do it.
Time for AI to Kick in
That’s why we’re so excited to announce the launch of our new AI-assisted tools for savvy content creation! Oktopost is the first social media engagement suite to fully integrate OpenAI’s cutting-edge GPT-3 technology into its platform, empowering social media managers and streamlining their content creation by using AI. This integration also equips advocates with customized posts that allow them to easily promote the company in their own voice.
We’ve added four new tools to enable AI-powered content creation for social media:
Post Wizard: This feature automatically assists social media managers in editing selected texts by transforming them however they choose. They can lengthen, shorten, simplify, and rephrase whatever they have been writing, as well as adjust the tone. It is available in the Post Console when creating social media posts, in the Inbox when writing comment replies, and in the Story Message Editor when crafting advocacy messages.
Message Mixer: This feature allows advocates to instantly rephrase any message on the Advocacy Board with advanced AI to explore alternative versions, so the content posted by them will be more unique and have their own style.
Content Spark: This feature allows social media managers to auto-generate messages with AI. This way they can instantly get multiple draft ideas for posts (including relevant hashtags) customized for different social networks just by pasting the URL of the page they want to link to.
Story Slinger: This feature gives admins the ability to automatically generate messages from the input of the Story Title and Description, so they can quickly fill out the content that advocates will see in a Story.
Creating Content That Resonate Better with Different Audiences
These new tools empower social media managers and advocates with advanced AI capabilities that let them compose and revise messages in a better, faster and more efficient way. They can save precious work time by automatically editing posts and tailoring them to multiple networks, and generating content for Stories to boost productivity.
The AI-powered tools enable users to easily modify and get new ideas for messages that will resonate with different audiences. They can leverage AI to quickly create and post more unique and engaging social media content. Doing so makes your advocacy content feel more personalized and relevant so it will perform better on social media.
Overall, we believe these new tools will greatly help B2B companies to create more authentic, personal, and effective social media content, while also streamlining the process and saving time and resources. We’re excited to see how you will use them and look forward to hearing feedback from you!
How do you feel about our newest update? Do you plan on using AI for your social media content creation?
As always, let us know what you think!