CMO Oliver Pilgerstorfer of IFS on setting goals for real scaling.
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Episode Summary
It’s hard to do the same things over and over in marketing and expect massive growth.
Join Oliver Pilgerstorfer, CMO of IFS, on the Radically Transparent podcast as he discloses the growth mindset required to impact business in a meaningful way. Oliver spends a lot of time considering if the work they are doing today can scale tomorrow, and walks through some of the ways he approaches strategy from a macro level in order to understand all the elements crucial to their success. As a billion-dollar revenue business with over 5000 employees, keeping pace with this growth can be a challenge. Oliver even talks through a few different initiatives, including employee advocacy, that are being used to support a rapidly scaling organization.
Hot Topics of this Episode:
- Data is important, but only if you use it—learn how to lean on your data to uncover whether or not it’s accurate before making effective decisions
- Why having clarity on your goals gives you the ability to play to your brand’s strengths and grow YoY
- How IFS is using employee advocacy to tell an authentic story in a meaningful way
Meet Oliver Pilgerstorfer
As CMO, Oliver is responsible for IFS’s global marketing and communications activities. With his team, he is on a mission to increase the company’s visibility, as well as attract and retain a loyal IFS following. Oliver’s experience spans founding and growing start-ups, through to leadership roles at several global technology companies; he also holds an MBA from London Business School. Outside of work, he enjoys spending his time with his wife, daughter, and nutcase of a dog.
Stay in the Loop
Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.
Catch all episodes here.
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