If you are small business owner and you have no idea on how to do marketing for your business, you should read this article. In this article, you will find out why investing in online marketing is crucial for your business. And what is really inside online marketing, and you will find out some mistakes small business owners are making right now. After reading this article, you will be able to avoid many mistakes and start doing marketing online.
Why should you invest in online marketing?
So, why SME should invest in online marketing? First of all, a lot of small business owner who just have enough money for their day to day business. And even some of the companies have cash, what they will do is to put them on traditional advertising, like advertising on television, Yellow Pages or direct mail. Compared to traditional advertising methods, online marketing is much more cost-effective and he can reach a lot of people, who go online every day. Next, we’re going to find out what is inside online marketing.
What online marketing are composed of?
To put it simple, online marketing, just like what is described, is doing marketing online. What you need to of and do is to get people to visit your website, and convert them to do custom. To get traffic, you can either pay for it or get it free. If you want to get traffic immediately in order to test your offer, you can try pay per click, pay-per-view, or banner advertising on high-volume traffic websites. One of the drawbacks is that you have to pay in order to get traffic. And if the offer does not convert well, you do not make any money. If you want to get free traffic, you can write articles and submit to article directory, optimize the website using search engine optimization techniques, or use social media such as Facebook or twitter to drive traffic to the website. Advertising using these methods is usually free, the problem is that you may not get traffic immediately.
After driving traffic to your website, the next thing you should do is to build a customer database, or e-mail lists. Selling to existing customers is much more easier than getting a new customer. Therefore, once they are joined your e-mail list, you can sell to you list again and again. Now let’s talk about some of the mistakes small business owners are making.
Mistakes SMEs Make
One of the problems people are making is that small business owners are spending money on search engine optimization with no purpose. They pay $2000 to a search engine company and try to optimize their website for a very competitive keywords like “insurance”, “car” or “business”, which drives no result. Another problem is that, in their website, there is no place to collect visitors e-mail address, which, like mentioned in the above, you can sell to them later on.
Unlike traditional advertising methods, online marketing can give you a lot more opportunities to reach your target prospects. In online marketing, you can get’s website visitor to your website using paid method or free methods, and built your customer database for your business. Finally, some businesses invest a lot of money on doing SEO but did not get any results. It is because they don’t know what they really want, and just optimize their website for a very competitive keywords. Also remember to put an online form to collect visitors email address that you can sell to them later on. So next time if you want to do marketing, please consider doing marketing online.