Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. How much…
Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we’ll explore the best LinkedIn company page…
Nasdaq-listed Freshworkshas appointed Shelton Rego as the new vice president of sales to drive growth in India.In his new position, Rego will lead the regional business strategy for India, concentrating…
With the world of work changing drastically post the Covid-19 pandemic, most employees have a single focus: flexibility.While several companies offer workspace solutions today, not many have witnessed consistent growth…
Funding newsBookmybai raises Rs 2 Cr in Pre-Series A CCPS Round led by Inflection Point VenturesBookmybai, a domestic help service provider, has raised Rs 2 crore in a Pre-Series A…
Gujarat-based Shivalik Investment Fund (SIF), a Category II Alternative Investment Fund (AIF), has secured 50% of its targeted corpus of Rs 150 crore as the first close of its inaugural…
The Wellness Co has bagged a Rs 60 crore investment from online travel aggregator EaseMyTrip for a 30% equity stake in its parent company, Rollins International Pvt Ltd. The luxury wellness…
Flipkart, India’s homegrown ecommerce marketplace, recently celebrated a significant milestone: the fifth anniversary of its Flipkart Samarth initiative, aimed at empowering India’s artisans, weavers, self-help groups (SHGs), women, and rural…
Beauty marketplace Nykaa is ramping up its same-day and next-day delivery initiatives. “We have expanded this offering over the last few months and today, within the top 12 cities in…
The governing body overseeing India’s popular UPI payments rail is considering easing its proposed market share cap for operators like Google Pay, PhonePe and Paytm as it struggles to enforce…