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Being a small business owner requires the ability to wear many hats and become proficient in multiple skills. Long before opening the doors, owners must develop strategic business and marketing…

I am currently enrolled as a student at the University of Michigan Dearborn College of Business. My majors are Digital Marketing and Information Technology Management. I think the weight of…

Being a most regular part of our daily lives, internet has widely propagated too many changes pertaining to our work, communication and spending our leisure time. The phenomenon of B2B…

It's a sad fact is that most companies don't have a planned digital marketing strategy. They just go by the seat of their pants, doing a little here and a…

1 - Leave Water BehindWater is essential to all life, but just one gallon weighs 8 pounds. If we plan to head out into the wild, we don't have to…

Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more…

Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits - how often have you reviewed the competition before…

Lots of people write down great quotes that they find while reading, or while surfing the Internet, and they collect these quotes in a notebook or in a computer file.…

Digital marketing has changed the conventional business strategies completely. Since people are relying more on digital data, companies start taking the digital platform seriously. Business follows consumers no matter where…

I have been online marketing for over a decade and I have seen first hand the changes that have occurred especially with regards to Google and their algorithm updates and…