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Fintech player Pinelabs-owned Setu has developed India’s first domain-specific Large Language Model (LLM) for the banking, financial services, and insurance sector.

Called Sesame, the LLM has been developed in collaboration with Sarvam AI, an indigenous AI research firm, which specialises in creating innovative and tailored AI solutions for various industries.

The model was launched on Tuesday at the People+AI event held in Bangalore International centre (BIC) in the presence of industry experts like Nandan Nilekani and Shankar Maruwada.  

“We don’t make financial decisions by talking to our banker in our real life, but what if we could?” said Nikhil Kumar, Co-founder of Setu, before unveiling Sesame. The model is made with the aim of enabling BFSI users to make smarter and faster credit decisions and provide hyper-personalised financial services to them across their entire lifecycle.

Sesame’s goal is to address what Kumar refers to as one of the biggest problems facing India–credit. It allows enterprise customers to navigate, use, and tap into the vast amounts of financial data available both internally and externally in a compliant manner. The model uses a data rich ecosystem which is backed by India’s thriving digital infrastructure to provide improved credit underwriting, fraud detection, loan monitoring, upsell/cross-sell, and personal finance advisory. 

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Kumar also showed a real-life use case of the model during a live demonstration at the event. He connected a user’s bank account details using account aggregator, and after due user permissions, was able to answer questions like what does my financial health look like? Which AC would be under my budget?

The model was able to pick up smaller filters of credit card discounts, fastest delivery, and even closest outlet ending the conversation with a payment link. 

“We showed that we can significantly increase the accuracy of identifying insights from financial statements. This is a template which we believe can be repeated across sectors where India has created foundational

digital public goods,” said Pratyush Kumar, Co-founder, Sarvam AI.

Co-founded by Nikhil Kumar and Sahil Kini in 2018, Setu essentially provides developers with modular APIs that allows them to build financial products for the specific needs of its users. The startup was acquired by Pine Labs in June 2022. According to sources, the deal was valued at $70 million.