Powerlook’s buzz in India’s menswear market

Post author:Yash A
Post published:May 1, 2022
Post category:Startup Stories
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Reading time:8 mins read

When brothers Amar and Raghavendra Pawar were in college around 2008, they were looking to purchase t-shirts that cost Rs 300 or less for daily use. But none of the available brands could help. They were either priced too high, or the ones available within their budget were not so quality-driven.

“We wanted to provide high-quality products at a reasonable price,” Raghav tells SMBStory.

The brothers decided to investigate a business opportunity in the t-shirt trading space and opened a shop in Borivali West, Mumbai, and began selling t-shirts there.

However, the breakthrough for the company came in 2013 when they decided to start contract manufacturing and come up with the brand name, Powerlook.

According to the founders, apart from being affordable, Powerlook aims to give India a high-street, fashionable brand with nuances of the west.

Today, the company has built a sizeable presence in the Indian menswear market. With a whopping 288,000 followers on Instagram and five stores in Mumbai, Amar and Raghav now plan to reach Rs 40 crore revenue in FY2023. Read more.

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