Your business premises serve as the face of your organization. The look and feel matters most in consumer-facing domains such as retail and hospitality. But even businesses operating from plants and offices can expect clients to visit at some point. It is vital to ensure that your space is presentable and clean, regardless of the kind of business you run. People form an impression from aesthetics, so you must go the extra mile to enhance them.
Whether investing in the initial setup or design revamp for your commercial space, everything boils down to your budget. Fortunately, you need not spend a fortune on creating a designer space for your business. But you must follow some basics to make a good impression. Let us share some practical ideas to enhance the appearance of your business premises.
Start with the Exteriors
Your clients and customers get the first impression from the exteriors of your commercial space. Unfortunately, most business owners overlook this aspect and focus too much on the interiors. Ramping up on the exterior aesthetics is perhaps the easiest thing to do. Start by sprucing up landscaping as it goes a long way in improving the curb appeal of your facility. Invest in greenery as customers and employees love the positivity that green spaces exude. A fresh coat of paint for the exteriors should also be on your annual maintenance checklist. Ensure safety by repairing the walkways and driveways. You can go the extra mile by making them wheelchair-accessible. Commercial spaces should have ample outdoor seating as an add-on.
Plan Your Space
A well-planned interior is as important as attractive exteriors. The interior design depends on the industry you operate in. Retail and hospitality sectors can pick quirky color palettes and unusual interior designs to hold attention. Remember to remain true to your brand ethos with the overall look of the premises. If you are in the professional sector, you have to be a bit more conservative with the design. Office layouts require good planning, considering factors such as space availability and team size. Manufacturing units and warehouses can focus less on aesthetics, but they have to go the extra mile to create clean and functional spaces. Make sure that the design serves comfort to employees and looks good to customers.
Invest in Decor
Interior design covers the basics, but the decor is the mainstay of aesthetics of business premises. The most important aspect is a clean and clutter-free appearance because it is the first thing a visitor notices. The right color palette for your commercial space gives you the foundation to work on. Choose a palette replicating your brand personality, but make sure it matches your business entity. Ensure that you trust only reputed commercial painting specialists to pick the paint job for your interiors. Furniture and fixtures are crucial elements of commercial decor. You need to be extra careful while choosing them as they must offer a perfect blend of look and functionality.
Upgrade Restroom Facilities
Most business owners fail to give attention to details while working on commercial aesthetics. Upgrading restroom facilities can make your business premises far more appealing. Customers often use restrooms, and it is one area that affects how they perceive your organization. Clean and classy restrooms can send across a great impression, so make sure you invest in the project. Small changes can make a difference. For example, you can consider upgrading the fitting and fixtures to start with. Replacing lighting is a good option. Also, make sure there are no leaks and breaks because the last thing you want is a slip and fall mishap in the restroom.
Go the Extra Mile with Signage
The commercial decor is also about signage, so you can go the extra mile with it. The purpose of signage is to provide information, give directions, and display marketing messages. But you can use these signs to enhance the visual appeal of your premises with entertaining messages and bright images. Even better, opt for digital signage to hold the interest of the visitors while they are on the premises. You can install them outdoors to pull the crowds and indoors to engage them. Retail sellers can even display promotions to boost sales and keep the revenues churning.
Work on Safety
While safety may not count in aesthetics, it is crucial in pandemic times. Clients and customers wouldn’t want to step into business premises that do not seem safe. You can bring relevant safety elements by investing in touch-free appliances. Minimizing surface contact is the key to ensuring visitor and employee safety in pandemic times. Consider upgrading furniture and fixtures and picking low-bacteria surfaces in areas like pantries, dining halls, and restrooms. Reworking on basic safety like stairway cleaning, elevator maintenance, and hand-hygiene installations is also a good idea.
Make It Sustainable
Besides security, sustainability is another factor that finds a place in commercial premises aesthetics. Modern consumers prioritize eco-friendly brands and businesses, so you can impress them with sustainable design and decor. Green outdoors and indoors make a good way to start. Installing eco-friendly LEDs is the next best thing to do. You can do your bit to save water by installing low-flow faucets and showerheads in restrooms. Prioritize low VOC paints for your commercial space as they keep the environment free of harmful fumes and odors. Going sustainable does more than lowering your carbon footprint and making a good impression. It also helps your business save on energy bills in the long run.
Enhancing the aesthetics of your business premises should be a priority because it can make or break your image. Ensure that any visitor who steps into your business premises feels safe and calm. Go the extra mile by aligning the look and feel of your space with your brand image. Commercial aesthetics are not just about having appealing interiors, rather your exteriors should be equally alluring. The project may require some investment, but it is worthwhile. It can enhance the image of your brand in the long run.
