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When it comes to building a website, there is no use in wasting money and time if your customers will be unable to find it. However, there are several ways in which you can make your site stand out just with a few SEO tips. SEO, also known as search engine optimization, enables your customers to find your site when they use search engines such as Google, Bing, and Yahoo.

By building your site properly and optimizing keywords, you will drive more traffic to your website, which in turn will increase your sales. Prior to coming up with any SEO plan, you can try doing an SEO site audit on your website to see what it is missing and what you’ll need to fix.

Keywords Matter

Figure out which keywords your competitors are using when you search for similar products on the web. For example, if you are selling appliances, your customers are more likely to use a formal word when they are searching for items such as a refrigerator.

It may help to come up with a list of 20 to 50 keywords, go on Google AdWords and validate these keywords. You have to make an account prior to using Google AdWords. The keywords that you select should be ones that are used most often in online searches.

You can also take advantage of another tool called Keyword Tool to help you find more keywords to put on your list. Using keywords on the pages of your website, such as the product description pages, will help your site rank higher.

Build Links

You will rank higher in searches if you carry links on your site. You may even choose to reach out to the owners of similar sites to see if they would like to carry a link to your site. You can then offer to carry a link to theirs in exchange.

Be sure to pay attention to the quality of the links. You will get a lot of assistance from a university or a chamber of commerce by securing a dozen links from blogs.  

Social Media

Social media is really a great tool if you are looking for potential customers for your business. You can implement social media into your SEO strategy because many people are present on various social media platforms, just as they are on search engines. Oftentimes, they will look for companies or products using the search function available on Facebook. This will also help your business Facebook page rank in the search results when people search for your company directly or for similar terms.

User-Friendly

Your website should be clean and easy to navigate. You want visitors to know right away what it is that you are selling.  It may help to use many headings to help improve readability. Implement some of your keywords into your headings as well. This is because headings will stand out in search engines which will help you rank higher.

The speed of your site is also important for SEO purposes. Don’t annoy your visitors with a site that loads slow.  Make sure that your website is optimized for mobile users. There is now a penalty for websites that do not display easily on a smartphone.

Practice Patience

Keep track of your results from the first day you begin optimizing your website. However, results don’t happen too fast. It normally takes several months to move up in search engine rankings.

Also, keep in mind that SEO changes constantly. What is working for you right now may not work for you in the next couple of years. However, if you are consistent at changing things and staying up to date on the latest changes, your ranking should not be affected.