Social Media Marketing: Is It Worth It to Your Small Business?

When utilizing social media, what you do is important, but how you do it is what separates businesses that do well in the social media space from those that don’t. As a small business owner, the thing that you need to remember is that most people are using social media to hang out, and to connect with family, friends, and colleagues to share their experiences, etc.

They’re not really looking for your business. It’s the same with TV-people don’t usually sit down and say, ‘Hey, I’m sitting down to watch some commercials today. Let me see what to buy!’ (Unless they’re tuned into QVC or Home Shopping Network.)

With that said, people do have needs, pains, problems, desires, and fantasies-and for the most part, they are always tuned in to their own stuff-that’s why, if you’re going to compete with family and friends, you better be talking to them from the perspective of their own needs and wants. That’s not just helpful, that’s mandatory.

For instance, if you offer a relationship service, you might be talking about how to get over your ex and how to connect with your inner relationship guide naturally. If you’re a tax professional, you’ll be telling people how to avoid overpaying and showing them ways to manage receipts and expenses throughout the year. If you’re a trainer or in the weight loss business, your pages/ feeds should be filled with ways to do it quickly, steadily, and consistently, and how to right the ship if when they get off track. Does that make sense to you?

Whatever your business or service, you’ve got to capture their attention with what matters to them-not necessarily what you think they should be interested in-and then keep doing it over and over, because consistency matters in social media. You can’t show up today and then not interact at all for days or weeks at a time. Consistency is key. It’s relationship building 101.

You get my point?

Ninety three percent of US internet users are active in social media. Is it worth it to your business? The answer is yes if you want to generate traffic to your website. The answer is yes if you want targeted leads. The answer is yes if you want to generate word-of-mouth advertising and be more visible than ever before.

So you have to decide, Is It worth It to Your Small Business?


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