A social networking site is that platform where web users can connect, share, communicate, interact, and develop a business relationship with your company. In simple words, these users are your potential customers who may buy your products or avail the services offered. This is also known as relationship marketing and social media marketing packages help you develop this relationship. In this article, we are going to learn about the 7 most essential components of a comprehensive SM marketing plan. Let’s read on to learn more.
Email List
The most significant aspect of your SM plan is the ability to develop a list of prospective buyers. This can be easily done. You can have an opt-in box integrated at the topmost section of your blog. When visitors provide you with their email address, you can give away some freebies. This email list will grow with time, and is very useful. Use it to educate your prospects about special announcements, and also for sending newsletters or promotional messages.
Blog
Your WordPress blog should be part and parcel of your SM package. Make sure the blog is self-hosted so that you total control over its content. As far as social media is concerned, it is completely driven by content, and therefore your business blog should be on a site where you have complete control over what your potential customers view.
Facebook Fan Page
When it comes to fan pages, they are different from your company’s profile page. According to social media marketing firms, these pages are essential in terms of SEO simply because they are crawled by search engine spiders. Use fan pages to send promotional messages to your existing customers and potential buyers whenever you feel like.
Twitter Profile
When opting for any SM marketing package, ask whether the SM marketing agency will also manage your Twitter profile. Use your business name in your Twitter account, a picture, your company’s short description. Do not forget to include the most relevant keywords that best describe your company and its products.
YouTube
As you already know that YouTube is owned by Google and you can use videos to reach out to your targeted audience. For example, if you have a technical product, you can explain the functionality of the product using YouTube videos. Remember that videos have a tremendous impact on your prospects, and enhance your brand visibility.
Google+ Account
When it comes to Google+, it gives you the opportunity to manage your brand’s public profile. You can also incorporate links of all the other social profiles you have. Make sure that there is a good description with a professional touch to it. The description should tell your audience about your business, what you do, and what products or services you have to offer.
When you are choosing social media marketing packages, it must include a LinkedIn profile of your business. When it comes to LinkedIn, it is the most formal of all the social sites, and is a must for your online business. Make sure that this account is managed well with a complete description as a prospective client will see your LinkedIn profile to find out more about your company and products.
What are your views on SM marketing packages and plans? Please comment.