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Needless, to say social media marketing is important since there are over 2 billion users on Facebook today. Twitter has over 300 million active users. Snapchat, WhatsApp, Skype and Tango have over 100 million users.

These statistics show that social media marketing is integral in any business marketing.

However, how do we ensure that we have an active social media campaign?

Doing things casually will yield no returns. Below are some of the tools that are essential in a proper social media campaign.

Buffer

This is a social media management tool that will help track your advertisements.

Buffer allows you to control all your social media posts on one platform.

More to that it enables you to schedule posts and automatically posts them when you forget.

The biggest advantage of this tool is that it will give you the analytical results of your social media campaign and hence show you social media campaigns that are effective.

You are hence able to capitalise on what is performing.

Hootsuite

This is one of the best social media management tool. Hootsuite is currently trusted by over 10 million people.

Hootsuite has a free version where you can freely test the tool.There is also a paid plan.

Buzzsumo

This tool will help you in your social media marketing by showing the content that is trending in your niche.

Needless to say, it also shows you what your competitors are doing so that they are able to rank on that keyword.

Buzzsumo also shows you all the social media influencers in your niche and how the tricks they have used to rank.

Google analytics

Basically, Google helps you to analyze all your traffic under one roof. Google analytics can be used to show social media marketing performance. This is simply because it will show all your traffic performance sources and where they originate from.

Facebook advertisements

Needless to say, Facebook is one of the cheapest sources of instant traffic. More to that, Facebook allows you to choose the locality that you think is best for the advertisements.

Compared to CPC which is very expensive, facebook would be a better option, especially when starting your internet campaign.

Currently, there are also software tools that will enable you to “listen” to comments on your keywords and hence give you better strategies to market your brand.

Facebook has studied its users and hence through coursel ads you are able to get to the consumer who is most likely to buy your product.

Basically, video content accompanied by some text will bring you a better social media campaign. since people naturally get attracted to visuals.

The recent unveiling of live streaming on Facebook has made things better and made the social media platform more interactive.

Facebook also has different payment plans and hence you are able to choose the best what your pocket can accommodate to bring back ROI on your social media marketting plan.

Source of backlinks 

To get normal backlinks you need to contact various bloggers or website owners who will charge you a fee for guest posting.

Social media backlinks are acceptable.More to that Google and other search engines like Bing really love them. They are also a white hat SEO practice and hence highly acceptable

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