On the first day of auction of IPL’s media rights, Package A-TV rights for India subcontinent received 16 bids while Package B, which holds digital rights for India subcontinent, received 30 bids
The highest bid for TV rights was INR 57 Cr whilst the highest bid made for IPL’s digital rights was INR 48 Cr per match
The reserve price decided by Board of Control for Cricket (BCCI) for the IPL’s TV and digital rights were INR 49 Cr and INR 33 Cr per match respectively
The Board of Control for Cricket (BCCI) will today (May 13) receive bids for non-exclusive India digital rights (Package C) and world package (Package D) on the second day of e-auction of IPL media rights.
The four bidders that are contesting for the IPL’s media rights are DisneyStar, Sony Pictures Networks India, Zee Entertainment Enterprises and Viacom18.
Earlier, Amazon, Dream11 and Google’ parent Alphabet were also competing for the Indian Premier League’s (IPL)’s media rights. However, the three companies stepped back after the BCCI introduced a non-exclusive package. An increase in the reserve price of TV and digital media rights was another reason that disinterested the three companies.
In the meantime, on the first day of e-auction of IPL media rights, four broadcasters submitted their bids, taking the total bidding value to INR 43,050 Cr.
An ET report quoting sources said that Package A, which comprises TV rights for the Indian subcontinent, received 16 bids while Package B, which holds digital rights for India subcontinent, received 30 bids.
During the previous e-auction, the highest bid for TV rights was INR 57 Cr per match or INR 23,370 Cr in aggregate whilst the highest bid made for IPL’s digital rights was INR 48 Cr per match or INR 19,860 Cr cumulatively.
However, the reserve price decided by the (BCCI) for the IPL’s TV and digital rights were INR 49 Cr and INR 33 Cr per match respectively.
The BCCI has not allowed bidders to submit a composite bid for all media rights. To get media rights for all four packages, the winner of the first package (India TV) will have to contest with the winning bidder of the second package (India digital),then the final winner of the second package will challenge the winning bidder of the third package (non-exclusive digital rights of India), and sequently package D.
In recent times, Indian startups have also shown interest in the Indian sports industry after sponsoring several teams in the national as well as international tournaments.
Earlier in 2022, 29 startups sponsored 10 IPL teams for the IPL 2022. Paytm, Swiggy, Fino, Ather Energy, Meesho and CRED are some of the prominent startups that backed IPL teams.
In March, edtech unicorn BJYU’S also bagged sponsorship for the FIFA World Cup Qatar 2022 which will happen at the end of 2022. After becoming the official sponsor of FIFA World Cup, the edtech giant will leverage its rights to the international tournament’s cup marks, emblem and assets.
