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Bikayi appoints Upendra Dev Singh as head of engineering

Bengaluru-headquartered ecommerce enabling platform Bikayi has announced the appointment of Upendra Dev Singh as Head of Engineering. Upendra, who previously served as the Vice President of Engineering at ixigo, will be responsible for improving tech and product designing to drive efficiency, said a statement issued by the company. 

Upendra will also play a pivotal role in the development and implementation of innovative technological solutions. The appointment also comes on the heels of Bikayi’s marketing platform, BIK.ai. 

Founded in 2019 by Sonakshi Nathani and Ashutosh Singla, Bikayi has been looking to expand its global presence by tapping into global direct-to-consumer (D2C) brands. Backed by the likes of Sequoia Capital and Y Combinator, Bikayi has a team of over 200 employees. 

MemeChat introduces instant withdrawal for content creators

Mumbai-headquartered meme-based social media app MemeChat has announced instant monetisation for its content creators. On the app, creators can withdraw Rs 1,000 multiple times in a single day. 

Founded in 2019, the app incentivises users to create and distribute memes, apart from offering a MemeChat Keyboard to share memes on other messaging platforms and a brand solution under the MemeChat Studio offering.

The instant withdrawal feature can be accessed through the updated reward section which offers movie tickets, giveaways, scratch cards and brand vouchers, which creators can achieve by completing various tasks. This makes the withdrawal process almost immediate compared to NEFT- or IMPS-based withdrawals. 

The app claims to have a Monthly Active User (MAU) base of 1.2 million and works with brands like Hotstar, Amazon Prime, PVR, NiyoX, Paytm, and others for their user-generated memes. 

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Taaran Chanana and Kyle Fernandes, Co-founders of MemeChat

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Cashfree launches GSTIN verification product

Bengaluru-based payments and API banking solutions company Cashfree Payments has launched GSTIN Verification as part of its verification suite of products. This will enable businesses to verify the identity of vendors and partners in real-time, reducing the chances of fraud. The product is targeted at the likes of ecommerce marketplaces, business-to-business (B2B) reselling companies, the BFSI sector including lending platforms, and others. 

The suite includes other verification products including bank accounts, Aadhaar, PAN, UPI, and IFSC as well.

Founded in 2015 by Akash Sinha and Reeju Datta, Cashfree offers payment gateway integration, split payment solutions for marketplaces, bank account verification APU, and auto collect services to businesses.

(This story will be updated with the latest news throughout the day.)