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Image credits: Unique

Unique, a Zurich-based B2B SaaS sales intelligence startup, announced that it has raised $6M (approx €5.3M) funding in Seed round from renowned investors including Phillip Stauffer and Daniel Gutenberg. 

Unique’s employees also contributed a significant amount of investment into the round. 

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Philipp Stauffer says, “The intersection of the sales force automation and the conversational intelligence markets will see itself catapulted ahead both in terms of buying priority at Fortune500 companies as well as growth rates. The value creation opportunity to enhance sales outcomes is simply massive. The addressable global market for Unique will be >$20B by 2025 with annual growth rates of over 20%. As serial entrepreneurs with deep tech expertise in the enterprise SaaS space, Manuel Grenacher, and Andreas Hauri are uniquely positioned to seize the opportunity and become the global leader.”

Fund utilisation

Unique will use the funding to scale its product and expand its sales teams. 

Manuel Grenacher, CEO and co-founder of Unique AG, says, “With remote and hybrid working here to stay, sales teams are often far away from their customers, prospects, and their colleagues and team leaders. This makes it difficult for them to connect with customers and to learn from their team, to get feedback and to ramp up. We are building Unique to reinvent the sales process, using AI to analyse conversations to light up key moments of insight and connection to help sales teams and customers build deeper, more productive relationships.”

Unique: What you need to know

Founded by Manuel Grenacher and Andreas Hauri, currently CTO, in 2021, Unique aims at supporting and coaching sales teams, both in-office and remote, through AI-powered, real-time insights.  

Unique says its modern selling approach enables teams to win more deals by building more productive relationships with customers and giving customers a transparent buying experience.

How does Unique work?

Unique leverages its AI technology to record and analyse sales conversations to deliver real-time insights and coaching to sales teams.

On coaching sales teams, Unique aims to significantly reduce the time to train, which leads to an improvement of the team’s performance. 

For customers, Unique shares crucial information securely shared in a “Deal Room” where buyers can refer back to and share for a more transparent, seamless buying experience.