Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post).
So whether you’re a service-based, brick-and-mortar, or online business, a strong online presence is everything today. And this does not pertain to just ecommerce. While ecommerce growth has been accelerated by the pandemic, so, too has support for local businesses. And the fact remains that 97% of consumers go online to find and research local businesses.
But as the internet evolves, so, too, does the definition of a strong online presence. In this definitive, data-backed guide, you’ll learn everything you need to know, including:
>What defines an online presence and why it’s important.25 proven ways to increase your online presence in 2021.7 free tools to help you monitor and maintain that presence.
By the end, you’ll be ready to fill every nook and cranny on the internet.
How do you define online presence?
Online presence is, and isn’t, exactly what you may think. You can very well exist online, but that doesn’t equate to having a presence. Your presence is a deeper layer that paints the full picture of your business, according to:
>You: The actions you take and the content you produce.The internet: Where you stand with regard to search engine and social media algorithms.The public: How people perceive your business online, what they say about you, how they engage with you.
So while an online existence may get you on the map, an online presence is tied to your visibility, credibility, and reputation.
Without a strong online presence, you really don’t have one at all. It’s all or nothing in the noisy world of cyberspace.
But before we get into the tactics and strategies, let’s back up that bold statement.
Why you need a strong online presence
The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation. But there are other ways a strong online presence benefits your business.
>Get discovered:A strong online presence makes it easy for ideal customers who don’t yet know you exist to discover you, both when they are and are not searching for what you have to offer.Be seen as a legitimate business: Consumers rely on multiple sources of information before making a purchase. If you don’t provide information about your
By: Kristen McCormick
Title: The 25 Best Ways to Increase Your Online Presence in 2021 (+Free Tools)
Sourced From: www.wordstream.com/blog/ws/2021/05/17/increase-online-presence
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