Do you run or manage a business and aren’t taking advantage of video marketing yet? Then, you are missing out. Video content is one of the most powerful marketing tools and a great way of marketing a business.
If you would like to incorporate videos into your marketing strategy, then you’ve come to the right place. In this article, we will reveal some of the main benefits of video marketing, and offer you some useful video marketing tips. Keep reading and get ready to shoot!
Boost Revenue, Traffic, and Conversion Rates
The figures around video-generated revenue, traffic, and conversion rates are remarkable. According to several studies, marketing specialists who leverage video content are able to grow revenues by 49%, increase relevant web traffic by 41%, and boost conversions by 34%, thanks to higher click-through rates.
And here’s something more: if you decide to use video on a landing page, you can expect to raise conversion by almost 90%. These numbers alone should be enough to convince you to get your camera out, now!
Lead More Customers To Buy Your Products
Speaking of numbers, can you believe that 90% of customers state that watching a video about a product has helped them to make a purchase? This is because videos are excellent ways to enable your company to explain what your products are, how to use them, and why they are so great.
A short, catchy video showcasing the main features of your products, and the testimonial of a happy customer can help 64% of your viewers to be more inclined to buy that product from you as opposed to one of your competitors.
Ramp Up Your Google Ranking
Have you ever heard of SERP? This acronym means “search engine results pages” and refers to how your website shows up and ranks on Google searches. It goes without saying that, the higher your rankings, the better it is for your brand.
So, how can you achieve greater Google rankings? You’ve guessed it: by using videos. Because the amount of time a viewer spends on your website after founding it on Google affects your rankings, you want to get your viewers to stick around as long as possible.
And what better way to achieve that than with some cool, punchy video content? Videos attract people and spark their curiosity, so if you include a video on your landing page, you will up your chances of increasing browsing time by a whopping 88%.
Reach and Appeal to Mobile Users
Creating exceptional and compelling video content is not enough if you don’t optimize it for mobile. Customers, in fact, are using mobile devices at never-before-seen rates, which means that you need your content to be able to reach people on the go.
When you create and post a video, make sure that it can be viewed, downloaded, and shared via mobile devices. Only by doing so, will you be sure not to miss out on a very important, and ever-growing, customer segment.
Not quite sure how to make your video content mobile-friendly? Your best bet is to work with a video production company, which will be able to assist you.
Create Trust and Credibility
Behind a brand, there’s always a team of people. However, only a few brands put their face out there, missing a big opportunity to build and strengthen customer trust and credibility.
With video marketing, you can remedy this. Reveal the human side of your business by giving your team (and yourself) an audiovisual platform to share your story. To start with, you could shoot a video that works a bit like a digital business card, presenting your staff in a fun, captivating way.
And what about showing your customers where you guys work your magic? Film some scenes in your offices and include some playful behind-the-scenes footage. This will help you to generate an enjoyable, creative way to interact with your customer base.
Keep Up With the Most Recent Marketing Trends
Ask any marketer, or anyone who knows about marketing, about the latest trends, and they will all agree that video is right there at the top of the list. This means that, if you jump on the video marketing bandwagon, you will be seen as a contemporary, forward-looking, and savvy company that creates and sells exciting products.
Within the video marketing trend, though, there are some further trends that are becoming particularly hot. Two of them are, for example, the “live” feature of social media videos, and the “stories” feature on Instagram and Facebook. Or, for an even more immersive and daring experience, why not try virtual reality videos?
Gain More Visibility and Shares on Social Media
Have you ever noticed how much traction and interest viral videos spark across consumers? This is because thousands or hundreds of thousands of people worldwide share them over and over again, cementing their message and spreading it across the globe.
When you create a video, try to think outside of the box and be as bold and imaginative as possible. Have fun, play around with it, and don’t take yourself (or your brand) too seriously. These are the secrets behind the most popular and viral videos of all time.
Capitalize On the Business Benefits of Video Marketing Today
If you are serious about creating a successful, future-proof marketing strategy, then it’s time to turn to video content. The benefits of video marketing and advertising are many.
From aiding with branding and customer trust all the way to increasing traffic, conversions, and sales, every business should be producing compelling and informative video content.
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