Bill Gates once said “The Internet is becoming the town square for the global village of tomorrow.”
Belive it or not, it is very true. E-Commerce is the business transaction that takes place completely online, i.e. whenever you use internet to buy/sell a product, you are involved in E-Commerce on the other hand digital marketing refers to advertising our company/product using various digital channels like social media marketing, search engine optimization, websites promotions, e-mail marketing or mobile apps.
Now the question is, why is digital marketing important for e-commerce?
Digital marketing has become the king of advertising.
Earlier, a lot of companies used to advertise using the traditional method like broadcast, newspaper, magazine,billboards,flyers,print ads or direct mail but now everyone is busy on their phones and have no time to pay attention to such advertisements.
This is the world of Facebook, Instagram, LinkedIn, WhatsApp, Snapchat and more, basically, it all sums up to the term called “Social Media”. So if you want people to pay attention to your company or product, there is no better way other than Digital Marketing.
Frankly speaking, the present generation is too lazy to go to shopping malls,outing instead they prefer to choose their clothing, books, electronic appliances,groceries,household items etc online using different apps.
In this pace, online dealers will become more popular than actual shopkeepers.
Which clearly means we need to hurry and catch up to the present change as well. In fact 65% of India’s population is full of youngsters, this means the chances of online shopping hitting the peak very soon is a guarantee.
In a technology advanced world, even a 5yr old has access to electronic appliances.
So, connecting to our target audience can be easily done using Digital Marketing.
Benefits of Digital Marketing
- It is cost effective.
- It helps you to target your ideal buyer.
- Almost all your customers are online, so you can reach them anytime.
- SEO helps you find qualified buyers online.
- User engagement
- Most powerful platform for Marketing
- Easy to Measure your reports
- Easy Brand Development for business
- You can easily adapt your strategy and tactics for the best results.
- Allows your company to be more competitive and productive.
There are numerous ways through which Digital Marketing can enhance your e-commerce business and help you engage your target market. It is possibly the best way to do any sort of online business.