The science of tracking the opinions and attitudes of the general populous as it relates to the activity of and individual conducting business, a business or corporate entity, this is Reputation Management in short. With each passing day companies and individuals are finding this service to be a must have to clean up their reputations or to just track the barometer of their standing in the internet community to make certain that they never take a month’s long, sometimes years long financial hit because of the negative feedback of an irate ex-employee, dis-satisfied customer, or unscrupulous competitor.
Just as companies retain attorneys and accountants to look after the legal and financial affairs of their businesses, prudent executives are retaining the services of these firms, also known sometimes as Search Engine Reputation Management firms (SERMs), to aid in the maintenance and well-being of their internet personas and reputations. A SERM is crucial for a business looking to grow revenue flow and market share in its perspective field because when a potential new customer is contacted by a business, sees an advertisement or even receives and recommendation about a prospective product or service offered, the first things shoppers do now in this cyber age is to conduct an online search to see specifically if there are any negative reports on the business being considered.
Firms such as reputation management are invaluable in assisting companies and individuals to monitor their online reputation by helping to track public perception of a business client. When necessary a SERM will endeavor to clean up the occasional negative information that is ultimately published online against any business making a concerted effort to grow revenue and client base in this volatile economy. The SERM is a revenue sustainer and ultimately enhancer in that it helps to preserve the reputation of its client, and provide a cyber-friendly environment for their client to conduct business in.