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The Rise of the Green Tech Revolution Sustainable Startups to Watch in 2024


As the world pivots towards a greener future, India’s startup ecosystem is not far behind, embracing sustainability with open arms. The year 2024 marks an exciting era for green technology and sustainable startups in India, with several unicorns leading the charge. Let’s delve into the vibrant world of Indian unicorns adopting sustainable methods to develop and make their products, promising a brighter, greener tomorrow.

Embracing Sustainability: India’s Green Tech Movement

India’s commitment to sustainability is evident from its aggressive decarbonisation policies and the pledge to achieve net-zero emissions by 2070. The nation is a growing hub for climate technology investments, ranking ninth globally for climate tech investment, with its climate tech firms receiving significant venture capital funding in recent years. This investment is a testament to the country’s innovative prowess in tackling climate change through technology, spanning sectors from agri-tech and electric vehicles (EVs) to software solutions for sustainability.

Sustainable Unicorns to Watch

While the list of Indian unicorns is long and diverse, focusing on those making strides in sustainability is crucial. Let’s explore five unicorns that stand out for their green initiatives:

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1. Ola Electric – Revolutionising the EV Space: As part of the broader Ola conglomerate, Ola Electric has made significant inroads into the electric vehicle market. With a vision to electrify transportation in India, Ola Electric’s efforts in manufacturing electric scooters and building a vast charging network underscore its commitment to reducing carbon emissions and promoting sustainable mobility.

2. ReNew Power – Pioneering Renewable Energy: Positioned as one of India’s leading renewable energy companies, ReNew Power is at the forefront of the transition towards renewable sources. Their work spans solar and wind energy projects, contributing significantly to India’s green energy targets and showcasing the potential for scalable renewable energy solutions.

3. Ather Energy – Driving the Future of Electric Mobility: Another gem in India’s EV landscape, Ather Energy, is known for its innovative electric scooters that combine performance with eco-friendly technology. Backed by Hero MotoCorp, Ather is making electric mobility accessible and practical for the Indian consumer, demonstrating the fusion of technology and sustainability.

4. GreenCell Mobility – Not listed among the unicorns but worth mentioning for its impact in the green tech space, GreenCell Mobility is focusing on electric public transportation to make urban mobility more sustainable. Though not explicitly detailed in our sources, companies like GreenCell are crucial in the broader narrative of sustainable startups in India.

5. Zomato – Leading with Sustainable Practices: While primarily known as a food delivery service, Zomato is increasingly focusing on sustainability through measures like reducing plastic use and promoting eco-friendly packaging. This approach not only reduces waste but also sets a precedent for other companies in the food industry to follow suit.

The Green Tech Revolution: A Sustainable Future

These unicorns are just the tip of the iceberg in India’s green tech revolution. With investments flowing into climate tech and sustainability becoming a priority across sectors, the future looks promising. As these and other startups continue to innovate and scale, they contribute to a global movement toward a more sustainable and environmentally friendly future.

The narrative of sustainability in India’s tech ecosystem is still unfolding, with more startups joining the green revolution each year. As consumers and businesses become more eco-conscious, the demand for sustainable solutions across industries is set to grow, paving the way for a greener tomorrow.

By spotlighting these innovative companies and their contributions to sustainability, we not only celebrate their achievements but also inspire others to follow in their footsteps. The journey towards a sustainable future is a collective effort, and India’s tech unicorns are leading by example, showing the world that technology and sustainability can go hand in hand to address some of the most pressing challenges of our time.


Edited by Rahul Bansal



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