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Did you know that only around 50% of small businesses survive past their first five years?

If you are looking into becoming a new business owner, it is important to make a good business strategy to have a successful and growing business that does not have to shut its doors within a couple of years of opening.

To help you out, we have put together this short guide to share our top tips when it comes to creating a business strategy.

Keep reading to learn more about creating a business plan that works. 

1. Vision

The best way to get somewhere in business is to have a clear vision of where you want to go. Take into account the future of technology and how it will affect your business. It is best to create a vision of how you see your business a year from when you open, five years later, and ten years later. 

Do not make the mistake of skipping this important step because it is what will make you truly see yourself in a thriving business. This will give you a clearer idea of what success will look like in terms of your profits, customers, markets, etc. 

2. Branding and Marketing

Every business needs to have a clear branding and marketing strategy in place because it is how the world will see you. Your branding is also how you can build an emotional connection to whatever it is you’re selling. 

Take the time to understand your target audience and who your customer is. This will help you learn how your customer reacts to what you are saying. You want to be simple and direct to not create any confusion as to what you are asking for. 

Take the time to add value to your customers because this is how you will create loyal customers that will continue to come back time and time again.  

3. Operations

Next, you want to take into consideration aligning your teams to work towards the same goals. Something useful like OKR tracking can help with accountability within your employees and yourself. 

You can also use software to help you identify and track the health metrics of your business. With the right operations in place, you will be able to minimize high turnover, in turn, saving you money.

4. Connections

Networking and meeting the right people can add plenty of value to your business and your long-term goals. Take the time to meet others and invite them to stay connected to contribute their thoughts and ideas.

Keep in mind that fresh perspectives and ideas can truly come from anywhere when it comes to business. 

Ready to Create Your Business Strategy?

We hope that now that you are aware of our top tips to making a business strategy that will work in your favor, you are feeling confident moving forward. 

Did you find our article helpful? Please keep browsing around the rest of our site for more business tips and tricks.