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B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor
54 percent of B2B brands face difficulty connecting with customers on the emotional level needed to increase brand engagement, while only 22 percent of B2B enterprises say they excel when it comes to customer experience (CX) — two of several findings of interest to digital marketers in recently-released survey data. MarketingProfs>Micro Influencers Still À La Mode in 2021
From micro and macro to mega, non-paid, affiliate and celebrity, the influencer types that enterprise marketers prefer working with runs the gamut, however the overwhelming majority — some 90 percent — want to work with micro-influencers who have between five and 100,000 followers, up from 77 percent in 2020, according to newly-released study data. [Survey]MarketingCharts>ANA Releases ‘KPIs That Matter,’ Finds The Most Important Ones Aren’t Always The Most Used
Cost per mille (CPM), cost per click (CPC) and unique reach are the top three key performance indicators (KPIs) marketers use, while those found to be the most important include return on investment (ROI), exposed return on advertising spend (ROAS) and brand safety metrics, according to recently-released survey data from the Association of National Advertisers (ANA). MediaPost>Post-IDFA Alliance finds iOS 14.5 triggered up to 21% growth in Android ad spending
Early figures have shown that between 63.5 and 83.2 percent of Apple mobile users have chosen not to be tracked for advertising, which has led to a 21 percent increase in ad spending for rival mobile operating system Android, according to recently-released mobile marketing report data. VentureBeat>Social Users Demand Relevance In Advertising, Study Finds
Some 59 percent of Twitter users say they remember those in-feed ads which are contextually relevant to the content surrounding them, with 46 percent preferring in-feed ads to open web alternatives — two of several findings of interest to online marketers in newly-released survey data. MediaPost>How the pandemic changed worldwide ad spending
Digital advertising will for the first time account for more than 60 percent of overall global ad spending, and is expected to court the 70 percent mark by 2025, according to recently-released forecast

By: Lane Ellis
Title: B2B Marketing News: Top B2B Paint Points, Influencer Types Survey, Zoom’s New Events Platform, & The KPIs That Matter
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/AI2d3fRYRD4/
Published Date: Fri, 21 May 2021 10:30:12 +0000

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