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Organic traffic should be one of the most important things that your business invests in. When you have a website and a business that you want to grow, organic traffic is going to be the key to your success. Organic traffic is extremely valuable but is not easy to get. If you want to increase your brand awareness and your sales, you need more traffic to make your business visible and generate leads. 

To help you decide whether you should be investing in organic traffic, here are some of the most important reasons. 

What is organic traffic?

Organic traffic is any kind of traffic driven to your business by unpaid sources. This might be because a customer has searched a query on a search engine such as Google, and your business has been presented on the search engine results page and a customer has chosen to click on your website. It might also be from a direct brand search, a link from social media or a guest blog, or a bookmarked page. 

Organic traffic is more likely going to be generated when you understand your customers and invest your time and resources into creating a website and content that has been optimized for the search engines. This is why you must seek professional support for your marketing efforts, from a company that specializes in your areas of expertise, for example, if you work in mental health, you should enlist the help of Cardinal Rehab Digital Marketing Agency. 

Why is organic traffic important?

Organic traffic is extremely important for any business that wants to grow. 

Sustainable business growth

Organic traffic can provide your business with sustainable business growth. This is because as you invest time and money into your search engine optimization (SEO) efforts, you will be building your credibility, authority, and visibility online. Over time, this will only get stronger. On the other hand, if you use paid advertising to increase your visibility, it requires constant investment and the traffic you gain will stop as soon as you turn off the adverts. SEO will continue to drive traffic because you build momentum and it will serve your business for years to come. There is still investment and maintenance, but will not stop suddenly and is as close as you can get to an automated traffic system as long as you have the right strategy. 

Attract the right customers

Organic traffic only works if you understand your clients. This is because if you want your business to be present on the search results page, you need to be using the right keywords. This takes a lot of keyword research and market research, so you know what problems your customers are struggling with and what help they need. This will enable you to understand what kind of searches they are making in the search engines, so you can write the right content and produce the best products and services that will serve them well. Organic traffic also enables you to meet your customers at different stages of the sales funnel.

Not only can you gain organic traffic from a customer who is ready to purchase a product or service, but you can also find them earlier on in the sales funnel. At this point, many customers don’t know what they want yet and are only starting to research their problems to find relevant solutions. This will help drive traffic to your website organically, which will increase brand awareness, and if customers like what they see, they will return at a later date when they are ready to buy. 

Cost-effective 

Paid marketing is effective, but to get results you have to continue to spend the same amount of money or increase the money you are spending if you want more visibility and results. Organic traffic will not provide you with the same instant results, but you will be able to create more impact over time while spending less time on your campaigns. It is a lot cheaper to invest in SEO than in paid campaigns, and you will gain a much higher return on investment (ROI).

Everything that you create for your SEO strategy to increase organic traffic is there to stay and will be online to be discovered by your customers for years to come. These are great assets that will appreciate over time. If you stopped investing in organic search, your assets will still be on the internet and working for you. This is because building organic traffic is like building an ecosystem that is fueled by itself. 

Organic traffic is one of the most important things that your business can invest in for long-term, sustainable growth that is cost-effective and will drive results.