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Image credits: Amplience

Amplience, a London-based commerce experience platform for retailers, announced that it has raised $100M (approx €91M) in a Series D round of funding with an equity investment from Farview Equity Partners and Sixth Street. 

Existing investor Octopus Ventures also participated. The latest round brings Amplience’s total funding raised to $180M (approx €163M).

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Fund utilisation

Amplience will use the funds to continue expansion in the US and globally, and support the development and roll-out of ‘Dynamic Commerce Experience’.

James Brooke, founder and CEO at Amplience, says, “At Amplience, our vision has always been to empower commerce, marketing, and technology teams to create digital experiences without limits. We give them the freedom to do more through better tools, more powerful APIs, and performant content delivery at commerce scale.” 

“As executive members of the MACH Alliance, we’re passionate about supporting our customers make the transition to a Microservices-based, API-first, Cloud-native and Headless (MACH) commerce experience architecture. To that end, we are doubling down on product investment, and in scaling our global go-to-market, customer success, and expert services teams,” he adds.

Amplience: What you need to know

Founded by James Brooke and Rory Dennis in 2008, Amplience is a headless content and commerce publishing platform. 

The headless architecture can publish dynamic content to any type of platform, including apps, messaging platforms and websites, efficiently. 

Amplience is developer-powered and business-enabled, and built on a MACH architecture that delivers a force multiplier in terms of speed, agility and scalability for creating digital experiences. 

The company aims to simplify how content and commerce teams at brands and retailers manage and deliver omnichannel commerce experiences. 

The company has experienced rapid growth in customers, partners, users, and revenue, and has expanded into North America, EMEA and APAC. Amplience has 200 global employees. 

Currently, more than 400 brands use Amplience, including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos, and Very Group. 

Investors

Based out of London, Farview Equity Partners specialises in investing in growth-oriented enterprise technology companies in Europe. The company invests exclusively in SaaS, technology-enabled information and business services and financial technology companies.

Guy Sochovsky, Partner and co-founder of Farview Equity Partners, says, “Farview focuses on investing in growth-oriented enterprise technology companies in Europe. Amplience’s mission to reimagine the commerce experience technology stack and user experience using a MACH approach aligns completely with our determination to invest in companies that are disrupting incumbent vendors and re-making the market.”