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What every blogger needs to know about email

This post is based onepisode 251 of the ProBlogger podcast.

I’ve said it before and I’ll say it again: email is one of the best ways (if not the best way) to connect with your blog’s readers.

You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers. But you have no control over any of those platforms, and so you’re at the mercy of whatever changes they make.

But with email you have complete control over every aspect of your communication. And if you’re not using it, you really are missing out.

But that’s easier said than done. How do you actually set up an email list? How do you get people to subscribe to it. And when they do subscribe, what do you send them?

So this week I’d like to answer some of the questions you’ll inevitably have if you’ve never done this before. Starting with…

Choosing an email provider

One of your first decisions will be to choose an email provider. Gone are the days when you manually copied and pasted people’s email addresses into a long distribution list. These providers do all the hard work for you, and provide the tools you need such as:

forms for people to subscribe (and unsubscribe) from your listallowing people to confirm their subscription (double opt-in)templates to help you create your newsletterscheduling when people receive your newslettersending your newsletter in batches so it isn’t flagged as spamsegmenting your list based in various attributes (country, language, etc.)statistics on who opens

By: Darren Rowse
Title: What Every Blogger Needs to Know about Email
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Published Date: Thu, 29 Apr 2021 23:14:08 +0000


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