How does Google determine which website to rank number one, two, and three?
it comes down to SEO right. What’s more in depth than that Google has over 200 factors, and the number one factor that affects rankings, is backlinks.
Today I’m going to teach you what backlinks are and how they work.
An SEO company interviewed tons of marketing experts, and they asked them what factors affect Google rankings the most, they all said backlinks.
So with backlinks. That’s one website linking to another website, Google’s looking at it as the more links that your website has the higher you’re gonna rank. In addition to that they’re looking at quality. So, if Huffington post links to you.
That’s way more effective than a joe the plumber link to you, and Google knows that it’s way hard to get a link from Huffington Post than it is to get a job. Now another thing that they’re using within their algorithm is how related, is that link so Huffington post links to your plumbing website.
That’s actually not as effective compared to Joe the Plumber linking to your website.
Because it’s very relevant ads are within your space. That’s way more effective than a job offer linked to, so few things.
Google’s looking at how many backlinks you’re getting. How many you’re getting over time because it has to be natural they don’t want you to just go pay people to link to your website, because they don’t like that you should have paid for links, they’re looking at how related those websites are, and they’re looking at something called the domain authority.
That’s how authoritative that website is. So, as soon as you’re getting tons of backlinks, you’re getting from related websites, and they have high domain authority and domain authorities from a scale of zero to 100 100 being like a google.com and YouTube or Facebook, and it works, like on a Richter Scale right, a logarithmic scale, in which it’s way easier to go from one to 10, that is to go from 10 to 20.
So if you can get a lot of backlinks you can get it from relevant sites. And if you get a pejorative sites that have high domain authority, your rankings are going to climb. If you’re wondering what domain authority is like what number, a certain site has, you can go to hrefs.com put in a URL, and it’ll spit out the domain authority. It’s a paid tool, a free version of this is open Site Explorer.
If you Google open Site Explorer, it’ll take you to moz.com, and you can put in a URL and they’ll tell you that types of domain authority. Now that you know how links work in the eyes of Google. If you want to get links the quickest ways to do roundup posts. So go and email every single expert within your space.
And I’ve discussed this in one of my past videos, you can go to the description click on the link and you can get to the past videos where I talk about roundup posts, you can email these people include them in their roundup posts, in essence, you’re asking him one question, and you’re asking that same question to every expert within the space.
It’s a great opportunity for them to get free press, which is why they’re going to participate. And then once they all participate and give you their response, right amazing looking blog posts, showcasing, all of their responses include the name link to their website, and their their Twitter or Facebook profile.
And then from there, you know, each of those experts and ask them to share it on their favorite social network. By doing this, your blog to get more traffic site, a higher probability of someone just going back to your site. As you get more backlinks, your rankings will also.