What’s fuelling B2B unicorn ElasticRun’s growth trajectory?

Post author:Yash A
Post published:February 26, 2022
Post category:Startup Stories
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Reading time:7 mins read

Good Morning,

ElasticRun recently secured $330 million in its Series E round, led by SoftBank Vision Fund 2 and Goldman Sachs Asset Management, and joined India’s expanding unicorn club.

Founded by former DHL employees Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal, the Pune-based business-to-business (B2B) startup was born in 2016.

The startup connects thousands of kiranas across the country with top brands. Its turning point, the founders say, arrived two years ago.

During April-May 2020, brands were looking at the rural market as the next frontier for growth, where companies needed scalable technology. ElasticRun already had the technology platform to aggregate brands and the crowdsourced-logistic and store network in place.

“It really changed our fortunes,” Sandeep tells YS, “We went on to record an exponential growth rate.”

“The business we would have done in a full year just happened in a month, and then every month, we were adding more than a year’s revenue,” he adds. Read more.

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