What’s new with Twitter for B2B marketers in 2021?
With more than 199 million active daily users and available in over 40 languages, Twitter has continued its growth as a platform for both B2B and direct-to-consumer brands looking to creatively showcase products and services.
It’s also increasingly used to tell brand stories and as a customer communication tool.
When it comes to new feature launches, Twitter has ramped up its pace, helping it make significant gains as a social media platform not just for consumers, but also for a greater number of professional business users than ever.
Let’s take a look at seven of Twitter’s most recent feature roll-outs, changes, and announcements of forthcoming offerings, with an eye towards how B2B marketers can use Twitter in new ways .
1 — Super Followers For B2B Brands
Twitter recently began testing more visible integration of its forthcoming “super followers” feature — which will allow brands and creators to offer subscription-only bonus content on the platform — with a new super follower count that is likely to appear alongside the traditional standard account follower numbers.
Brands will likely be able to provide subscriber super followers with exclusive content in the form of:>Tweets that only super followers can viewFleets — 24-hour tweets that then disappear — exclusively for subscribersSpaces — Clubhouse-like voice conversations — offered to premium subscribers
Subject matter experts (SMEs) and B2B influencers alike could also look to super followers as a way to provide exclusive perks to their followers.
SMEs could also become super followers of the brands they co-create content with or otherwise support, which would likely bring with it a visual super follower support profile badge, helping to lend an additional degree of authority to brand and influencer collaborations and how they use Twitter to tell stories together.
2 — Brand Profile Verification Process Reopens & Is Paused
For the first time since November, 2017 Twitter recently began allowing users to apply for verified profile status and get a blue check-mark — a status mark that only less than one percent of its user accounts presently possess.
The response, however, proved to be overwhelming, causing Twitter to temporarily pause profile verification
By: Lane Ellis
Title: On-Target: What’s New With Twitter For B2B Marketers In 2021
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/nGfNfPs63Z8/
Published Date: Wed, 02 Jun 2021 10:30:14 +0000
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