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Today, the website has become the prime identity of a business. When you think about a company, what do you do? 

Usually, you go to Google, type the business name and visit the website.

Imagine you get to see a poorly designed website. What will be your impression of the business? It will certainly not be good. And that speaks about why you need a website with a good design.

In simple words, your website represents your business to your target audience. It can help you to generate leads, which you can work towards turning into customers. 

To understand how a website plays a crucial role in business, you need to understand its importance. 

If your website looks outdated, be prepared to lose out in the competition. The moot point is that you need to have a compelling and credible website for your company to sustain itself in the competitive environment. 

It is a good idea to hire a company that offers custom website design services to design your website. 

So, what should be the key elements of your website? Here are those:

Smooth Navigation

Navigation is one of the essential features of a website. Its importance is such that it can make or break your business reputation. The importance of navigation becomes more for websites with many pages. Typically, website navigation means having a navigation bar with labels on a website to differentiate one page from another.

Good navigation is necessary to enable a visitor to go from one page of the website to another quickly. It also helps in understanding the structure of your website. 

Brand Consistency

Your company logo is your brand image, and you should ensure that each of your website’s pages bears your logo. 

A visitor needs to see your logo on every page of your website he visits. A logo is not only brand recognition but also is a promise of your business. 

It would be best if you did not undermine the importance of visual communication with your target audience. It can create a warm relationship between you and your target consumers when you use your logo correctly.

SEO

Usually, people find it comfortable to read a web page in the same way they read a book. They tend to read the page from top to bottom and left to right. So, ensure that your web designers maintain this facility. They should place the important information at the upper hand, left side.

It is helpful for visitors to read the website’s content, but there is also a technical aspect to it.

When you place content on your website in this pattern, it makes your website more responsive, improving SEO.

As such, search engines can crawl the website easily and get better search engine results. The website will get better visibility and draw more traffic.

Content

When it comes to websites, content is always the king. During the design phase of your website, take adequate care to put valuable and relevant content. If your website does not have unique content, search engines will not rank it higher. 

The content of a website speaks to visitors about your company’s brand and its promise. It is not so easy to create great content, but you should make adequate efforts. Moreover, you should also add complementary visual effects to the content to make it appealing.

Powerful Introduction

The way you introduce your business is something you should assess because it creates a lasting impression on visitors. The headline on your homepage is the first piece of content visitors read on your website. So, it would help if you structured that powerfully and prominently. Keep in mind that your website can have only a few milliseconds to make an impression on visitors. It is a good way of winning visitors’ impression with a concise, prominent, and influential headline that radiates your business’ value.

Pictures & Videos

If pictures are worth a thousand words, videos are worth a thousand pictures. You should put on your website pictures and videos that project the values of your brand. When you put images or videos that resonate with the tastes and preferences of your target audience, the results will be fantastic. 

You must make efforts to know the tastes and preferences of your target customers and their pain points. Represent those in your website’s content.

Website Loading Time

Ensure that your website loads quickly. A slow website is a big turn-off for visitors who prefer ditching slow websites. And the other aspect to consider is that people are always in a hurry. Website speed is a vital factor for holding visitors on your website to reduce the bounce rate, which is detrimental to SEO. Keep in mind that if your website takes more than three seconds to load, you will lose significant traffic.

Call-To-Action 

Call-to-action (CTA) on your website represents the action you want visitors to take. But you should carefully place CTA to ensure that it delivers the message and simultaneously entices visitors to respond. If CTA on your website is not designed poorly, it will not help prompt visitors to respond, and you will lose out. Ideally, CTAs should be prominent, provoke emotions, persuade visitors with solid arguments, and are creative.

Keep it Simple

When it comes to your website’s design, it is good to keep it simple. Today’s business circuit is overloaded with information. As such, people are facing the pressure of excessive information. People tend to avoid websites with excessive text or too many colours. It is, therefore, good to have a clean and straightforward design to attract visitors and prompt them to stay on the website. It also makes it easy for people to consume the website’s content. Also, make the navigation easy and intuitive for users.

Conclusion

Website design is ever-changing, and people’s tastes and preferences are also changing day by day. So, make constant improvements to your website’s design.