Small businesses don’t exactly have it easy in today’s fast-paced world. They operate on a limited budget, with limited resources while competing for customers with large corporations and medium-sized businesses.
But they also have the advantage of flexible and quick decisions (no need to convince a board of directors to move a certain way), which can easily put them in front of a wide range of prospects. So, the more visible a small business can get, the more chances for growth it will have.
Luckily, in today’s day and age, it’s rather easy to increase brand awareness even with a small budget. This is due to various social media platforms and methods of advertising that allow you to set a specific budget and work with highly-niched audiences.
Let’s take PPC (Pay Per Click) advertising as an example. A PPC campaign is easy to manage and you’ll only pay when a user clicks on your ad, which leads them to one of your landing pages. This way, you get free exposure (your ads will be seen by lots of people) and you only pay for those people who show an interest in your products or services (those who click on the ad).
In short, PPC campaigns are perfectly designed to allow small businesses to find customers. But are they really the right path to success?
In today’s article, we will take a look at the main benefits of a PPC campaign for small businesses and how to make sure it will be beneficial for your goals.
Cost Efficiency
Many small business owners or entrepreneurs believe that PPC ads are a waste of money. This belief usually comes from previous unsuccessful experiences (their own or shared by someone they know).
While it’s true that many people dive into PPC ads without knowing anything about keywords or SEO in general, when set correctly, this type of campaign is one of the most cost-efficient forms of promotion. The fact that you can decide on the daily budget and set spending limits is incredibly helpful for managing a tight budget. Additionally, you can use PPC budget management software like Shape.io in order to keep track of your campaigns and make sure all your hard-earned dollars go exactly where you want them to go.
The Results are Visible & Fast
Due to complex platforms that measure every click and impression, you can see what works and what doesn’t in real-time. This way, you can customize the campaign and gear it towards successful keywords while also putting a stop to the slow-moving ones.
Additionally, once you’re done setting the campaign and budget, you can send it out into the world. You don’t have to wait for materials to be printed or displayed – your ads will be displayed the moment you activate the campaign.
This means your brand will be in front of the targeted audience, making them aware of your products and/or services you sell online.
You Skip Up in SERPs
Usually, the first position in Google, on any search term, is quite difficult to reach and requires a lot of SEO work. However, when you run a PPC campaign, you can make sure you get the position you want since your brand will be displayed in the ads section of the page. As a result, your site’s traffic will increase, and more possible prospects will see your site.
So, you may want to pair the PPC campaign with some content marketing, to make sure the visitors who are brought by ads will return by their own will for more interesting content.
In Summary
When set correctly, a PPC campaign can boost your brand’s visibility and awareness without forcing you to dig up all your savings. PPC is a great way to find new customers and let the world know about your business when operating on a limited budget.
