Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks.
While everyone knows that social networks are growing very fast, not all internet marketers are taking full advantage of social marketing. Taking advantage of social media marketing can hold a lot of benefits for your online business and internet marketing strategies.
The Secret Ingredient
Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the amount of shares per social network on the social sharing buttons – and the numbers should also be quite high.
Why is this so? Simply because the owner of that blog found out that social media marketing really is the secret ingredient to being successful and driving lots of traffic and engagement to your blog.
By utilizing different social media networks, you are able to tap into new markets, expand your reach and build better authority for yourself, your brand and for your website. The best part of it all is that including a social media marketing strategy in your online marketing strategy doesn’t take up too much extra time, and it’s a great way to learn more about your audience.
Social Networks To Target
When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.
Some popular social networks you should start with includes:
- Google+
These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.
Your Social Accounts
Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience – what they want to read about, what they are shopping for, etc.
Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn and Reddit.
A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account – do not use your social presence to only share links to your website. You need to find a good balance of posting quality content, helpful hints and links to your sites on your social accounts. This will give you more authority and can help you increase your social following, which will drive traffic to your website and increase your online engagement.