The post Why You Should Look after Your Archives appeared first on ProBlogger.
Every post you publish is another potential source of traffic. And so obviously the more posts you write, the more traffic you’ll get.
But while creating new content is always a good thing, there’s another way to bring extra traffic to your site that will take far less effort.
Updating your archives.
Your personal traffic gold mine
If you’ve been blogging for a while, you may have hundreds or even thousands of posts sitting in your archive. And each one can potentially bring traffic to your site.
But if you haven’t looked at those posts since you first wrote them, they may be doing more harm than good. How do you think your readers will feel if they come across a post with broken links and out-of-date information?
The good news is that with a little bit of work you can update those posts and bring more traffic to your blog. And it will be a lot quicker than writing a new post from scratch.
Eating the elephant
As the saying goes, the way to eat an elephant is one bite at a time. And the same goes with updating your archive.
You should be aiming towards updating all your posts. But that’s going to take a while, especially if have hundreds or even thousands of posts in your archive. So pick one and update it, and then keep repeating the process until you’ve tackled them all.
So where’s a good place to start?
1. Posts that are popular
Check your analytics and look for posts that are getting plenty of traffic. It may be coming from Google, social media, or even another blog. Wherever it’s coming from, improving that particular post will certainly pay off.
2. Posts that aren’t popular
Have you ever written a post you
By: Darren Rowse
Title: Why You Should Look after Your Archives
Sourced From: problogger.com/look-after-your-archives/
Published Date: Thu, 18 Mar 2021 11:00:00 +0000
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