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The Aadit Palicha-led company said a system glitch caused significant price disparities across the platform. Zepto added that the issue has been resolved 

“While some items were priced three times lower, others saw a substantial hike,” reads the statement. 

The company further shared its justification for its pricing standards which included premium quality, fair compensation, sustainable practices, hygiene and safety and transparent packaging. 

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In June, the company raised $665 million at a valuation of $3.6 billion from new and existing investors. Media sources later reported an additional fundraise of $400 million at a valuation of $4.6 billion. 

Zepto announced that its gross merchandise value (GMV) had multiplied year-on-year to a base of more than $1 billion and that nearly three-fourth of the company’s stores were fully EBITDA positive as of May 2024. 

The company also announced its focus on expansion and doubling its store count to 700 by the end of this financial year. This is part of a broader trend within its peers, Blinkit and Swiggy’s Instamart which are also focusing on penetration and expansion as they continue to stay bullish on quick commerce.