For over 25 years now, Zoho has been leading rural initiatives. But it was after the outbreak of the coronavirus pandemic that the SaaS unicorn really doubled down on these plans.
So far, the company has opened 30 satellite offices in rural and non-urban areas around the world.
It all began in 2011 when Zoho opened its first rural office in Mathlamparai, Tenkasi, a newly-created district in Tamil Nadu.
According to a study conducted by Economix Consulting Group (ECG), Zoho’s initiatives — creating new housing facilities, investing in agriculture, and increasing awareness about organic farming — have had a positive impact on overall income, women empowerment, education and skill-building, employment, and community development in the region.
Hiring locally has also led to an improvement in the standard of living.
Sridhar Vembu
Sridhar Vembu, CEO and Co-founder, Zoho Corp, says,
“Through this initiative, we can attract talent from a broader pool of candidates, many of whom would have been overlooked by traditional hiring models.”
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Before you go, stay inspired with…
Sridhar Vembu, Founder, Zoho Corp. The company believes there is a huge market for SaaS in India
“There is a lot of latent talent in the world that is waiting for an opportunity… By bringing high-paying jobs to villages, Zoho is helping restore the talent where it belongs.”
— Sridhar Vembu, CEO and Co-founder, Zoho Corp
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