Food delivery platform has rolled out a dedicated ‘High Protein’ category on its app, expanding its curated offerings to meet growing conusmer demand for protein enriched meals.
The new section is available in 30 cities and features more than 500,000 dishes from over 35,000 restaurants, the company said.
Each dish meets predefined nutritional criteria, including at least 15 grams of protein per serving, under 700 kilo calories, and a protein calorie ratio of at least 10%, Swiggy said in a press note.
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The launch follows other recent initiatives by Swiggy aimed at expanding affordability and reach. Earlier this month, the company introduced the Rs 99 Store in 175 cities, offering single meals at a flat Rs 99 price point with free delivery via its Eco Saver mode. In June, it said its Food on Train service gained traction among students traveling during summer holidays.
Swiggy said over 1.8 million users engaged with the High Protein category during its pilot phase, with high adoption in cities including Bengaluru, Mumbai, Delhi, and Chandigarh.
Last week, Swiggy expanded its employee stock option plan (ESOP), approving a grant of 38.86 lakh shares to eligible employees of the company and its subsidiaries. Based on the closing price of the shares on BSE that day, the grant was worth about Rs 150 crore.
In May, it launched two rewards programmes for students and corporate professionals this month to bolster its food delivery business.
