Startups are progressing rapidly, for every second three new startups will be launched worldwide. By this we can figure it out that, the overall the startups that are launching in the worldwide per hour and day are: 11000 per hour and 25,9200 per day . But, the most awful aspect is, according to the latest research by CB Insights , out of all the startups which are launched, only 10% of the startup’s have succeeded and the reaming 90% of the startups failed.
It makes everyone to think, Why only 10% of the startups got succeeded and the remaining failed?
There can be many factors for the success and the failure’s of the startup. But out of all those, every startup must comprehend some of the marketing factors to be on the list of that 10%.
1.Website
In today’s digital world, a website is a necessity for a business whether it may be big or small. Moreover, 24/7 customers will be on the Internet. So, your business or company don’t have any visibility on the Internet, then your business to going to lose some great opportunities. A website is the one which makes to accomplish different marketing strategies and makes your business to grow.
2.Videos
Many businesses have yet to realise how videos plays a significant role in the corporate world. Videos are part of communicating with your customers, new product or service announcements, and product or service updates. Therefore, you have to ensure that your videos are of the highest quality as the success of your business relies on this factor. Videos can be of different types like corporate videos, explainer videos, demo videos, product or service videos, and presentation videos.
3. Apps
These days mobile applications are playing vital role in the business. A research shows that the time spent on the mobile phones has increased 575% when compared to the previous years. So, apps are becoming the dominant form of digital interaction. The customers in today’s world are on the move and they’re using mobile application platforms to get there.
4. Infographics
Infographics express complex messages to viewers in a way that enhances their comprehension. They represent the visual information which helps to engage your products or services. Images are often an extension of the content of a written article, but infographics convey a self-contained message or principle.
It creates a user engagement where they can understand easily about your product or service.
There are many types of Infographics like Cause and Effect Infographics, Quantitative Infographics, Chronological Infographics, Product Infographics. Choose the best infographics which your business needs.
5.VR&AR
The very existence of business depends upon how up to date you are. You simply cannot afford to miss any opportunity that is in front of you. These latest technologies can be tremendously helpful to you as a startup.
Here are some of the companies where they are using VR&AR and exploring their brands.
The above are the major factors through which you could create your own niche in the market as a startup.
We suggest you to checkout more about marketing and advertising strategies for startups.